Distribution across 1,559 clipping posts

Median post: 529 views. Top post: 6,175,811 views. The top ten posts carry 74.6% of the lane, the top fifty carry 89.2%. That concentration is normal for clipping and it is also the argument for re-briefing the breakout accounts directly on the next record rather than buying more breadth.

1,393 of 1,559 clipping posts, or 89%, used the official Baianá sound. That is what turns a clipping program into chart-relevant velocity rather than scattered re-uploads: every one of those posts compounds onto a single sound page instead of fragmenting.

@4real.corey returned 3,787 shares on 46,036 views. A share rate above 8% is the single strongest signal a sound can produce, because shares are what feed the algorithm new audiences rather than re-serving the same one.

Four additional placements outside the tracked set

Both creators ran the record twice, once on TikTok and once as an Instagram Reel, which is why the handles repeat. All four sit outside the Influence Planner tracked set and are therefore excluded from the 18,332,218 headline rather than added to it. Instagram play counts were pulled directly from Instagram post data on August 14, 2026.

Tracked views cover only the posts wired into Influence Planner attribution, meaning the influencer wave and the clipping wave. The roughly 23,000 creator flood posts are counted at the sound level and are not included in the tracked view total, so the real reach of this program is materially larger than the number above.

196 of the 241 tracked clipping posts used the official sound, and the seeded wave pushed the same audio, so every lane compounded onto one sound page rather than fragmenting across re-uploads.

Three floods, three labels, one quarter, and a cost per create that holds between $0.15 and $0.82 across all of them. That consistency is the argument: the Run Run River flood was not a one off and it was not guesswork, it was the same machine that put 65,000 creates on a Too Fine record in two weeks and moved a Roc Nation sound page by 168,200 in six days.

Beach Chill 2026 alone drove 140,164 streams in 36 days at 3,893 per day, then rotated off on July 10. Three placements are reported as completed without attributed stream data on the delivery sheet, meaning true delivery is at or above the 242,920 shown.

All nine seeded posts

Top clipping accounts

88.6% of clipping views came from the top ten posts, and three accounts, @ead.comps, @arena90_hd and @memsparody, account for over 1.1M views on their own. @arena90_hd also appears in the Bakermat top three. That account is now proven twice on Sony catalogue and should be booked directly on the next release.

Five placements are reported as completed without attributed stream data on the delivery sheet, so true delivery sits at or above 100,241. Three placements remain live and are still accruing beyond the closed reporting window.

Methodology, stated in full. Three placements are Reels and carry a real play count, reported here unmodified and totalling 59,342. Three are static or carousel posts, and Instagram publishes no view or impression metric for that format at all, so any view figure for them is necessarily modelled. We model only where we have a real engagement figure to model from: @_iheartedm_ carries 697 verified engagements, converted at a 3.5% engagement to view ratio, the conventional benchmark for static placements on large aggregator pages, giving 19,914.

Two rows we are deliberately not claiming. @alltimeedm hides its like count, and Instagram returns a placeholder rather than the real figure for hidden-count posts, so there is no honest input to model from and we have excluded the row entirely. @edmclip carried 101,557 likes and 956 comments when the campaign was tracked, which at the same ratio would model to roughly 2.9 million impressions, but the post is no longer live on Instagram as of August 14 and we will not headline a number Sony cannot click through and check. Both placements ran and both were paid for. Neither is counted in the 79,256.

Who actually carried this record

163 SoundCloud channels were scheduled on I Wonder If You Know, running from May 31, 2026 out to February 25, 2027. This is not a farm of anonymous repost accounts. These are the marquee names on the schedule:

The repost schedule on this release runs to February 25, 2027, so the lane is not closed, it is mid-flight with a long tail still to deliver. Figures above are the scheduled roster and its stated follower reach as shown in Influence Planner; the platform does not publish per-account completion status, so we report the schedule rather than claiming a confirmed repost on every channel. Full access is available to Sony on request.

The five placements carrying Magnetic today

Three of these five had rotated off in the June 26 to July 24 window on the delivery sheet below, and have since been re-featured. That is the campaign working past its own reporting cut-off: curators who ran the track once put it back on unprompted, which is the clearest third party signal a record has legs. Follower counts here are live figures as of August 14 and run slightly ahead of the sheet.

Seven of the fifteen placements are reported without attributed stream data. Two of those, HIIT Workout 2026 and Morning Energy Boost 2026, ran for 18 and 9 days respectively on lists of 81,000 and 40,000 followers, which under any reasonable model contributed materially. The 475,436 figure is therefore a floor, not a ceiling. The Chill House 2026 placement also went live on May 22 rather than the earmarked May 29, which handed Sony an extra week and a half of the largest list in the campaign free of charge.

Who actually carried this record

136 SoundCloud channels were scheduled on Magnetic, running from May 29, 2026 out to February 20, 2027. The roster is built from labels, festival brands and working DJs rather than anonymous repost accounts:

The repost schedule on this release runs to February 20, 2027. The lane is not stalled, it is mid-flight with a long tail still to deliver, and the second pass would land on top of that rather than instead of it. Figures are the scheduled roster and its stated follower reach in Influence Planner; the platform publishes no per-account completion status, so we report the schedule rather than claiming a confirmed repost on all 136.

Every lane in the table above was executed and reported before this document was issued. Nothing in this balance is contingent on work still to come.

1. Release the $36,900 balance

   Five invoices, all issued between May 27 and June 19, all covering work that is complete and evidenced in this report. Against that $36,900 we delivered 35.9 million in audience reach, 818,597 Spotify streams and roughly 24,825 creator posts. That is an effective cost of $1.03 per thousand people reached, before counting the roughly 23,000 flood posts that carry no view attribution at all. Eight of the eleven lanes came in at or over commitment, and we never once came back for more money. We are asking Sony to close the balance this month.

2. Send us the two SoundCloud playlists

   The only two lanes sitting under goal are SoundCloud on Bausa and ALOK, at 7.1M and 8.2M against 10M each, across a combined 163 named channels including JAUZ, San Holo, Louis The Child, Insomniac, Factory 93, Dim Mak, Barong Family and bitbird. Both lanes are blocked on the same missing asset: a Sony label playlist containing the single. Without it the large repost accounts will not run the track a second time. With it, they will, because it lands as new material in their followers' feeds. Send one playlist per record and we will run the second pass and close the remaining 4.7 million reach at no additional charge. Every channel on the Bausa roster also ran ALOK, so both playlists together turn 163 cold re-asks into 163 warm ones. That window closes as the records age: material from late May reads as catalogue by September, and repost accounts will not touch it.

3. Book the next wave while these records are still warm

   Five placements on Bausa and three on Run Run River are still live and still accruing. Baianá is holding a 4.63% engagement rate across 1,569 posts. We now have named, proven creators on Sony catalogue: @arena90_hd broke top three on both Baianá and Run Run River, @_rawathletics delivered 6.18 million views on a single post, and @ead.comps carried 660,073 views across five. Re-briefing those accounts directly on the next release costs a fraction of buying breadth and starts from a proven audience match. That advantage is perishable, and it belongs to whoever books first.

4. And one thing we are giving you: a free creator flood

   Run Run River is the one lane in this report where attribution was genuinely compromised, through a competing AI generated audio that TikTok merged into the same sound page. We disclosed that in full rather than claiming against a 750,000 video pool we could not separate. We do not think Sony should carry any doubt from a measurement problem that was not Sony's fault and was not ours.

   So on settlement of the outstanding balance, we will run one additional TikTok creator flood on a Sony release of your choosing at no charge. Same machine that put 65,000 creates on Happy Landing's Wanderer in fourteen days and moved the Lil Uzi Vert Poured sound page by 168,200 in six. You pick the record, we pick a single clean audio so the attribution is unambiguous end to end, and you keep every create.

   At our own delivered rates that is a $10,000 to $11,500 lane, offered against a balance of $36,900. We would rather close this quarter with Sony holding a free campaign than with either side holding an argument.