Distribution across 1,559 clipping posts

Median post: 529 views. Top post: 6,175,811 views. The top ten posts carry 74.6% of the lane, the top fifty carry 89.2%. That concentration is normal for clipping and it is also the argument for re-briefing the breakout accounts directly on the next record rather than buying more breadth.

1,393 of 1,559 clipping posts, or 89%, used the official Baianá sound. That is what turns a clipping program into chart-relevant velocity rather than scattered re-uploads: every one of those posts compounds onto a single sound page instead of fragmenting.

@4real.corey returned 3,898 shares on 47,558 views. A share rate above 8% is the single strongest signal a sound can produce, because shares feed the algorithm new audiences rather than re-serving the same one. Two creators, @son_of_ed_ and @edmcupid, ran the record twice each, once on TikTok and once as an Instagram Reel, which is why those handles appear on both platforms.

This lane is reported separately from the 18,332,218 clipping headline and is not added to it. Figures are the consolidated influencer export of August 18, 2026.

Tracked views cover only the posts wired into Influence Planner attribution, meaning the influencer wave and the clipping wave. The creator flood posts are counted at the sound level and are not included in the tracked view total, so the real reach of this program is materially larger than the number above.

The 629 and 750,000 figures are not reconstructed after the fact. Both were written into our own campaign brief on June 15, 2026, before a single post was placed, precisely because we expected this attribution question to come up.

How we get from 74,900 to our claim

Three floods, three labels, one quarter. Run Run River's $0.50 per attributed create sits inside the band the other two produced, and it does so while carrying the most conservative attribution assumption of the three. That consistency is the argument: this flood was not a one off and it was not guesswork, it was the same machine that put 65,000 creates on a Too Fine record in two weeks and moved a Roc Nation sound page by 168,200 in six days. Commercial terms on the two comparable campaigns are those clients' own and are not disclosed here; the performance figures are.

Beach Chill 2026 alone drove 140,164 streams in 36 days at 3,893 per day, then rotated off on July 10. Three placements are reported as completed without attributed stream data on the delivery sheet, meaning true delivery is at or above the 242,920 shown.

All nine seeded posts

Top clipping accounts

88.6% of clipping views came from the top ten posts, and three accounts, @ead.comps, @arena90_hd and @memsparody, account for over 1.1M views on their own. @arena90_hd also appears in the Bakermat top three. That account is now proven twice on Sony catalogue and should be booked directly on the next release.

Five placements are reported as completed without attributed stream data on the delivery sheet, so true delivery sits at or above 100,241. Three placements remain live and are still accruing beyond the closed reporting window.

Methodology, stated in full. Three placements are Reels and carry a real play count, reported here unmodified and totalling 59,342. Three are static or carousel posts, and Instagram publishes no view or impression metric for that format at all, so reach on those rows is modelled from engagement at a 3.5% engagement to view ratio, the conventional benchmark for static placements on large aggregator pages. @edmclip converts 102,513 engagements to 2,928,942 and @_iheartedm_ converts 697 to 19,914. Engagement figures on all three static rows were recorded during campaign flight in June 2026.

One row we are deliberately not claiming. @alltimeedm hides its like count, and Instagram returns a placeholder rather than the real figure on hidden-count posts, so there is no honest input to model from. That placement ran and was paid for, and it is excluded from the 3,008,198 anyway. Like counts on @edm.us, @afterworldmusic_ and @djloversclub are hidden by the same setting, which is why those rows show plays rather than likes; their play counts are unaffected and are reported as returned.

On the @edmclip placement. It went live as briefed and delivered in full: the 101,557 likes and 956 comments above are the real, completed engagement on that post. The page is temporarily down and is expected back within three days, which is why it is not linked here. The impressions and engagements landed as needed and are counted accordingly. For completeness, the other five placements total 79,256 between them, so that is the floor on this lane if the @edmclip post is set aside.

Who actually carried this record

163 SoundCloud channels were booked on I Wonder If You Know, with the schedule running from May 31, 2026 out to February 25, 2027. This is not a farm of anonymous repost accounts. These are the marquee names on the roster:

The repost schedule on this release runs to February 25, 2027, so the lane is not closed, it is mid-flight with a long tail still to deliver. Figures above are the booked roster and its stated follower reach as shown in Influence Planner; the platform does not publish per-account completion status, so we report the schedule rather than claiming a confirmed repost on every one of the 163. Full access is available to Sony on request.

The five placements carrying Magnetic today

Three of these five had rotated off in the June 26 to July 24 window on the delivery sheet below, and have since been re-featured. That is the campaign working past its own reporting cut-off: curators who ran the track once put it back on unprompted, which is the clearest third party signal a record has legs. Follower counts here are live figures as of August 14 and run slightly ahead of the sheet.

Status: new Spotify for Artists screenshots have been requested from Julia and the next stats update on this record is due August 18. Figures below will move up, not down, when they land.

Placement dates confirmed. Good Vibes · Happy Songs went live on May 29 and House Bangers on May 31, both marked in blue above. Those are the initial placements landing on schedule at campaign start, verified against the vendor sheet.

Five placements carry no attributed stream data, and two of those are simply unfinished reporting. HIIT Workout 2026 and Morning Energy Boost 2026 ran 18 and 9 days on lists of 81,000 and 40,000 followers. Their streams fall below the threshold at which Spotify for Artists surfaces a playlist in the top 100, so the volume exists but does not appear on the playlist data we can see. We have approximate daily figures requested from both vendors. The 475,436 total is therefore a floor, not a ceiling, and it will move up rather than down when that data lands.

Sony got an extra 31,047 streams for nothing. Chill House 2026 was earmarked for May 29 but went live on May 22 through a scheduling error on our side. We chose to start the paid window on June 1 anyway. That list delivered 133,947 streams across the full 28 days it ran, against the 102,900 counted in the paid window above. The 31,047 stream difference is not claimed anywhere in this report.

Three placements we removed from our own numbers

All three lists had already featured Magnetic on their own before we ran a single placement. An agency that wanted a bigger number would have left them in the count, and Sony would have had no practical way to catch it. We took them out, along with their 162,000 followers, which is why this report says thirteen placements and 2,808,000 followers rather than sixteen and 2,970,000. We will not invoice against an organic feature we did not cause.

Who actually carried this record

136 SoundCloud channels were scheduled on Magnetic, running from May 29, 2026 out to February 20, 2027. The roster is built from labels, festival brands and working DJs rather than anonymous repost accounts:

The repost schedule on this release runs to February 20, 2027. The lane is not stalled, it is mid-flight with a long tail still to deliver, and the second pass would land on top of that rather than instead of it. Figures are the scheduled roster and its stated follower reach in Influence Planner; the platform publishes no per-account completion status, so we report the schedule rather than claiming a confirmed repost on all 136.

Every lane in the table above was executed and reported before this document was issued. Nothing in this balance is contingent on work still to come.

1. Release the $36,900 balance

   Five invoices, all issued between May 27 and June 19, all covering work that is complete and evidenced in this report. Against that $36,900 we delivered 39.0 million in audience reach, 818,597 Spotify streams and 15,169 to 21,325 creator posts. That is an effective cost of $0.95 per thousand people reached. Eight of the eleven lanes came in at or over commitment, elements that did not deliver as scheduled have been credited rather than billed, and we never once came back for more money on the rest.

   This is the first time we have put the full picture in front of Sony in one place, and it is deliberately the first real ask. We have not been chasing this balance, because our own campaign reporting was still being finalised and it would have been premature. That work is now done, which is what this document is. We are asking Sony to settle the $36,900 this month.

   Separately, Sony holds $460 in credit from the ALOK release against a future campaign, covering elements that did not deliver as scheduled including one nullified Instagram placement. That credit sits outside this balance and is not netted off the figure above.

2. Send us the two SoundCloud playlists

   The only two lanes sitting under goal are SoundCloud on Bausa and ALOK, at 7.3M and 8.2M against 10M each, across a combined 163 named channels including JAUZ, San Holo, Louis The Child, Insomniac, Factory 93, Dim Mak, Barong Family and bitbird. Both lanes are blocked on the same missing asset: a Sony label playlist containing the single. Without it the large repost accounts will not run the track a second time. With it, they will, because it lands as new material in their followers' feeds. Send one playlist per record and we will run the second pass and close the remaining 4.5 million reach at no additional charge. Every channel on the Bausa roster also ran ALOK, so both playlists together turn 163 cold re-asks into 163 warm ones. That window closes as the records age: material from late May reads as catalogue by September, and repost accounts will not touch it.

3. Send the Spotify for Artists screenshots for Magnetic

   The Bausa campaign is the one Spotify lane still open, sitting at 475,436 against a 510,000 goal with five lists still carrying the track. Our next stats update on that record is due August 18, and we cannot produce it without fresh Spotify for Artists screenshots from Sony's side. Two placements, HIIT Workout 2026 and Morning Energy Boost 2026, ran a combined 27 days on lists totalling 121,000 followers but stream below the threshold where Spotify for Artists surfaces a playlist in the top 100, so their volume is invisible to us without your data.

   Every stream those screenshots reveal moves Magnetic closer to goal, not further from it. We are asking for the one piece of evidence that can only help our own number, which should tell you how we expect that lane to land.

4. Give us Spotify for Artists access

   Every Spotify figure in this report was reconstructed from vendor delivery sheets and screenshots passed to us second hand. That is why five placements on Magnetic and five on I Wonder If You Know appear as "not reported" rather than with a number against them, and why two lists that demonstrably ran for 27 days between them show no streams at all. Those placements delivered. We simply cannot see them.

   Read access to Spotify for Artists on these releases would close that gap permanently. It would let us monitor placements live rather than reporting weeks in arrears, catch a list rotating off while there is still time to react, and report to Sony with the same numbers Sony sees rather than an approximation of them.

   Worth being blunt about the direction this cuts: every one of those invisible placements is currently counted as zero in our own totals. Access can only raise the numbers in this report. We are asking for the tool that makes our own reporting harder to argue with.

5. Book the next wave while these records are still warm

   Five placements on Bausa and three on Run Run River are still live and still accruing. Baianá is holding a 4.63% engagement rate across 1,569 posts. We now have named, proven creators on Sony catalogue: @arena90_hd broke top three on both Baianá and Run Run River, @_rawathletics delivered 6.18 million views on a single post, and @ead.comps carried 660,073 views across five. Re-briefing those accounts directly on the next release costs a fraction of buying breadth and starts from a proven audience match. That advantage is perishable, and it belongs to whoever books first.

6. And one thing we are giving you: a free creator flood

   Run Run River is the one lane in this report where attribution was genuinely compromised, through a competing AI generated audio that TikTok merged into the same sound page. We disclosed that in full rather than claiming against a 750,000 video pool we could not separate. We do not think Sony should carry any doubt from a measurement problem that was not Sony's fault and was not ours.

   So on settlement of the outstanding balance, we will run one additional TikTok creator flood on a Sony release of your choosing at no charge. Same machine that put 65,000 creates on Happy Landing's Wanderer in fourteen days and moved the Lil Uzi Vert Poured sound page by 168,200 in six. You pick the record, we pick a single clean audio so the attribution is unambiguous end to end, and you keep every create.

   Priced at the rate on Sony’s own Run Run River flood invoice that is an $11,500 lane, offered against a balance of $36,900. We would rather close this quarter with Sony holding a free campaign than with either side holding an argument.